09 Dec Why Your Business Needs to Be on Social Media in 2020
Social media has forever changed the marketing game! There’s more emphasis on personalization, human personification, and reliable customer service today then there EVER has been in history.
Consumers are Googling their destinations to see the aesthetics before they decide if it’s worth their time, and they are reviewing every product before they decide to buy it. This is the age we live in, and in order to be a successful brand in the upcoming year, your business needs to invest in social media. Because that is what marketing in 2020 is ALL about!
Social media bridges a large gap between consumers and a brand. It gives you the ability to get insights on your consumers, so you know how to make better posting decisions. It gives your consumers the ability to get educated on your products or services. It shows who you are as a brand, and why your brand is so unique.
Social media gives you the opportunity to engage with your consumers, in a way that is different than anything of the past. Your consumers can now message you directly, which can be a huge tool for customer service. Brands who take the time to engage with their consumers/audience tend to have a much higher loyalty rate.
And lastly, but not least; we’ve said this before, but we will say it again. People like to buy from a source they can trust! Social media is the best tool available to show who you are as a brand, and why your consumers should trust you. Sharing your business’s story, your team, and your uniqueness, are all ways you can instill trust within your brand.
Remember: Trust = Sales.
Hope you all have a wonderful day!
– The Gurus
How can The Gurus help my business with social media?
We have over 10 years of experience in social media, and we know the ins and outs of social media marketing. The Gurus help northern Michigan businesses like yours use social media marketing and we develop custom content based on the unique marketing objectives of your business. Let’s work together on a winning strategy!