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When it comes to social media, we want to create content that speaks to our audience. We want to make sure that our transition from brand identity, to brand discovery, to brand loyalty is as smooth as possible and we want to have our viewers enrolled with our content ASAP. How do we do this? We have...

GURU TIP: 18 Ways to promote your business for FREE! ⠀ 1.  Create a Google My Business profile for your business ⠀ 2.  Upload photos/videos/offers/services to your Google My Business profile⠀ 3.  Create a Instagram business profile if you have not already⠀ 4.  Use your Instagram “story” feature for ephemeral posts that only last 24 hours ⠀ 5.  Create “highlights” on your Instagram...

Get SMART with your goals, and get BETTER results! ✅ We’re all about setting SMART goals here at Social Guru 4 You! And by smart, we mean specific, measurable, attainable, relevant, and time-bound goals! ⁣ Let’s break it down for ya, ⁠ 📌Specific - So you want to gain a ton of followers? But, what exactly is a ton? Is...

What is a target audience and why is it important? A target audience refers to the group of people that are most likely to be interested in your product or offer. The first part of marketing is knowing who it is you are trying to market to. Defining your target audience can help you perform better with your marketing...

What is brand identity and why is it important? Your brand identity is how your consumers recognize you. It sets the tone for your business and sends a visual message to your consumers. Your brand identity is the visual and to a lesser extent, verbal expression of your brand. What are the key components of your brand identity? Company...