Guru Tip: Managing Your Social Media Activity

Guru Tip

Guru Tip: Managing Your Social Media Activity

Managing your social media can be such a daunting task when you do not have a plan of action. Here are a few tips from the Gurus on how to manage your social media activity. We have broken it down into 5 Parts:

Content Creation: The first step is to create solid, valuable, beautiful content that will make your audience want to engage with you. Use your brand voice and your brand identity when speaking to your audience, and always be consistent with branding. ⠀

Scheduling: Schedule your content periodically throughout the week. It is very important to be consistent on social media, no you do not need to post every single day, but there is no need to post 4 times in one day either. Find that happy medium, and see what works best for your brand. Some of our clients actually get higher engagement if they are posting every single day, and others it seems to be about every other day. ⠀

Publishing/Posting: Before hitting the “post” button, make sure your post is a) grammatically correct, b) relevant to your brand and your brand image and c) unique and original ⠀

Analyze: Analyze the data that you have access to across all platforms. You can tailor your efforts to what the numbers tell you. If your analytics say that you get the most engagement between 12:30pm and 2:30m, be sure to post at that time to maximize your efforts. You could see a difference of over 60% (or more) reach if you are posting at the correct times. ⠀

Engage: Lastly, the golden ticket to social media is ENGAGEMENT. Social media is all about building communities and connections that you would otherwise not have an opportunity to. You have to be actively engaged with your audience in order to grow. This means liking, following, commenting, and sharing. Relationships go two ways, even when it comes to social media. ⠀

Take control of your social media to get the results you are looking for!  If you need help creating a specific social media plan for your business, we are here to help!⠀

Happy Monday! ⠀
The Gurus ⠀