29 Jun The Most Trusted Brand, WINS!
The future of customer engagement is here. What’s this mean for us small business owners? It means that our consumers are looking for brands they can trust, now more than ever. And your socials should be a source where consumers can go to feel that trust. We are coming into a time where traditional advertising is OUT ➡️ and focusing on more true, authentic relationships is IN. With Gen Z downloading “ad blocking” apps and Instagram talking about removing likes… we are truly segueing into a new era where more is in fact, not merrier
So, how can you build that trust through your social platforms? Here are just a few examples we’ve come up with. ⠀ ⠀
- We should be chasing real relationships, not numbers. ⠀ ⠀
- Use your companies unique story to show who you are, build up that relationship! ⠀ ⠀
- Engage in some 1 on 1 action with your audience, this creates an emotional connection between you and your consumer. ⠀ ⠀
- Create a seamless transition from discovery, ➡️ to purchase ➡️ to loyalty. ⠀ ⠀
- Track your customer insights. ⠀ ⠀
- Less empty experiences, more meaningful connections!
- Make sure you are hitting that emotion. ⠀ ⠀
- And lastly, be sure to be meeting the needs of your consumer through your social media posts. ⠀ ⠀
The most trusted brand, WINS!