What is Brand Identity?

What is Brand Identity?

What is brand identity and why is it important?

Your brand identity is how your consumers recognize you. It sets the tone for your business and sends a visual message to your consumers.

Your brand identity is the visual and to a lesser extent, verbal expression of your brand. What are the key components of your brand identity?

  1. Company name
  2. Logo
  3. Tagline
  4. Color Palette
  5. Typography
  6. Graphical Elements
  7. Imagery
  8. Voice

Why is this so important? To gain brand recognition and brand loyalty. We have been talking a lot lately about how consumers are buying from brands they can trust now, more than ever. And one way to build up that trust is to be consistent with your branding.

Here we have broken down how to master your brand identity in three simple steps:






Step 1 Design. You should have universal cohesiveness & consistency across all platforms! Logos, colors, fonts, color palette, voice, and language must all be consistent.

Step 2. Mission. What is your mission? What is your purpose? Always have this in mind when creating content for socials. Your brand reflects who you are and what you stand for

Step 3. Messaging. Be consistent with brand messaging. Find your brand voice: What three adj. Describe your brand? Start there. Your brand tone, attitude, and vocabulary should match your brand image and who you are.