The Guru Score

A 45-point digital presence audit designed to show you what’s working, what’s missing, and where to focus next.

See how your business measures up across the 9 areas that shape your digital presence.

First name

PRESENCE / POST FREQUENCY: How often is your business currently posting on social media?

We're barely posting right now. Maybe once a month of less. (1 Point)

We post occasionally, but there's no real consistency. (2 Points)

We’re fairly active, usually 1-2 times per week. (3 Points)

We’re consistent and intentional. Usually posting 3-4 times per week. (4 Points)

Social media is an active part of our marketing strategy. We consistently publish strategic content across multiple formats. (5 Points)

GOOGLE/SEARCH: When someone Googles your business, what do they find?

We're not sure our Google Business Profile is even properly set up. (1 Point)

The basics are updated. Our information is accurate, but we're not consistently adding photos, posts, or optimizing it. (2 Points)

It's there, but we rarely touch it. Information, images, or branding may be outdated. (3 Points)

Our Google profile is professionally maintained. Current information, branding, images, reviews, and regular updates. (4 Points)

Google is an active part of our digital strategy. Our profile is fully optimized, regularly updated, professionally branded, and designed to help customers discover and contact us. (5 Points)

BRANDING: Can someone immediately recognize and understand your brand?

No clear brand identity: Visual presence is inconsistent, outdated, or unprofessional. (1 Point)

Limited branding: Some brand elements exist but are inconsistently applied. (2 Points)

Developing: Brand is recognizable but lacks cohesion or polish. (3 Points)

Strong: Professional, cohesive, recognizable visual identity (4 Points)

Excellent: Branding is strong, cohesive, recognizable, distinctive, elevated. (5 Points)

WEBSITE: How well is your website currently working for your business?

We don't have a website or it desperately needs to be replaced. (1 Points)

Our website works, but it's outdated or doesn't represent our current business well. (2 Points)

Our website looks professional, but there are areas we know need improvement. (3 Points)

Our website is modern, branded, mobile-friendly, and makes it easy for customers to take action. (4 Points)

Our website is strategically built for branding, SEO, user experience, and conversions. (5 Points)

CONVERSION + LEAD/SALES FUNCTIONALITY: Can someone easily become a customer after discovering you?

No conversion path: Customer has no obvious next step. (1 Point)

Difficult: Conversion is possible, but confusing or requires unnecessary searching. (2 Points)

Functional: Basic conversion functionality exists but could be streamlined. (3 Points)

Strong: Clear CTAs and an easy path to inquire, book, reserve, call, or purchase. (4 Points)

Excellent: Seamless conversion journey with strategically placed CTAs and multiple relevant conversion opportunities (5 Points)

ENGAGEMENT + COMMUNITY: Is your audience actually interacting with your business?

Very Low: Little meaningful audience interaction. (1 Point)

Weak: Occasional engagement but limited conversation or community. (2 Points)

Developing: Consistent interaction exists but could be strengthened. (3 Points)

Strong: Healthy comments, shares, saves, replies, and audience participation. (4 Points)

Excellent: Highly engaged community with strong two-way conversations and repeat audience participation.Excellent: Highly engaged community with strong two-way conversations and repeat audience participation. (5 Points)

TONE OF VOICE + STORYTELLING: Does your content sound uniquely like your business?

Generic: Robotic, inconsistent, overly promotional, or copy-and-paste messaging. (1 Point)

Weak: Some personality exists, but the voice isn't clearly defined. (2 Points)

Developing: Recognizable voice, but storytelling and differentiation are inconsistent. (3 Points)

Strong: Clear brand personality with thoughtful captions and compelling storytelling. (4 Points)

Excellent: Distinctive, memorable voice that consistently communicates the brand's unique story and perspective. (5 Points)

CONTENT QUALITY + VALUE Does your content give someone a reason to stop scrolling? Great content should do one or more of four things: Educate, entertain, inspire, convert.

Poor: Low-quality or filler content with little audience value.Poor: Low-quality or filler content with little audience value. (1 Point)

Weak: Some useful content but inconsistent quality (2 Points)

Developing: Solid content foundation but stronger strategy, creativity, or hooks are needed. (3 Points)

Strong: High-quality content consistently provides audience value. (4 Points)

Excellent: Exceptional content strategically educates, entertains, inspires, builds trust, tells stories, and supports business goals. (5 Points)

VIDEO + SHORT-FORM CONTENT: Is your business taking advantage of video?

None: No meaningful video strategy. (1 Point)

Minimal: Video is rarely used or used without strategy. (2 Points)

Developing: Video is being created but inconsistently. (3 Points)

Strong: Short-form video is a consistent and strategic part of the content mix. (4 Points)

Excellent: Video is a major strategic strength used consistently for reach, storytelling, education, engagement, and brand awareness. (5 Points)

WHAT DOES YOUR SCORE MEAN? Add up your score to see your results.

What’s Your Guru Score?

Find out how strong your business's digital presence really is. Answer 9 quick questions covering social media, branding, content, Google, and your website to receive your score out of 45.

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39–45 — DIGITAL POWERHOUSE

Your digital foundation is exceptionally strong.

Your focus should shift toward optimization, advanced campaigns, testing, paid amplification, conversion improvements, and identifying what is actually contributing to business growth.

32–38 — STRONG PRESENCE

You've built a strong digital foundation.

There are specific opportunities to improve performance, but you're starting from a healthy position. Focus on identifying and strengthening your weakest categories.

24–31 — DEVELOPING

You're doing many of the right things, but your digital ecosystem isn't fully working together yet.

Your biggest opportunity is creating consistency between your social presence, content, website, Google presence, branding, and conversion strategy.

16–23 — TIME FOR A RESET

You're online, but significant gaps may be limiting visibility, credibility, engagement, or conversion.

Rather than simply posting more, focus first on fixing the foundation.

9–15 — FOUNDATION NEEDED

Your business has significant opportunities across its digital presence.

Start with the fundamentals: branding, messaging, profile optimization, website functionality, Google presence, consistent content, and a clear customer journey.

Take action. Turn your score into a PLAN.

You now have a snapshot of how your business is showing up across the digital touchpoints that matter — from social media and content to Google, your website, and the path customers take to actually do business with you.

But your score is only useful if you know what to do next.

Every business is different, so instead of giving you one generic checklist, choose the areas where you’d like the most help.

SELECT THE ACTION PLANS YOU’D LIKE ACCESS TO:

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The Guru Score

See how your business measures up across the 9 areas that shape your digital presence.

WHAT DOES YOUR SCORE MEAN? Add up your score to see your results.

Take action. Turn your score into a PLAN.

Together, let's grow your business. Contact us today to get started!