Guru Trend Watch: The Power of YouTube Shorts for Small Business

YouTube is a powerful platform that can be used for a variety of purposes, including marketing. In recent years, there has been a growing trend of businesses using YouTube to create short videos known as "shorts." Shorts are typically less than five minutes long, and are designed to capture the viewer's attention quickly and effectively. They can be used to promote a product or service, or simply to entertain viewers. In this blog post, we will discuss the benefits of creating shorts for your business, and provide tips on how you can get started.

What Makes YouTube Shorts Different from TikTok and IG Reels?


YouTube has been one of the leading content distribution platforms for years, offering longer format content with a subscriber base platform. One thing that benefits YouTube over other competitors by implementing Shorts is that this format of content can help bring exposure to your long format content. The other plus side to using YouTube shorts, is that YouTube is and has been on of the top search engines the past few years, and using their new feature can be a major SEO tool for your channel or business. This meaning, if you are posting to YouTube shorts, your video can be displayed right in the search which can be very impactful and powerful for a small business. Shorts are a new way for creators to reach a larger audience who may become regular viewers of their longer content — giving you the best of both worlds. (while staying on the same platform!)

Benefits of YouTube Shorts?


  • Shorts are a great way to repurpose content from longer videos.

  • Shorts are a powerful tool that can help generate traffic to your long format videos.

  • SEO optimized videos can boost brand visibility through organic search and reaching new audiences.

  • Shorts can help you grow your YouTube subscribers.

  • Shorts stay on the search engine within YouTube and can largely impact the amount of views you get on your content and channel.


Guru Tip: Start implementing YouTube shorts into your social media content mechanism to generate more traffic, gain brand awareness, and keep a leg up on your competition.


Now, go give it a try!!


Stay tuned for more Guru Tips!

- The Gurus


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